Today, customers are sophisticated and connected…. with the power to leave you for another company, with a simple swipe or click. Things like loan applications, claims submissions, new account openings—are they fast and easy, or slow and painful? These information-intensive “First Mile™” interactions are where the battle for customer acquisition and retention is won or lost, and the journey to lifetime brand loyalty begins. Organizations who make the First Mile of real-time interactions simpler and smarter for their customers, suppliers, partners and employees will be the ones to gain a competitive advantage, reduce costs and grow their businesses