In 2014, the total number of global mobile internet users is expected to surpass the total number of desktop internet users.1 Organisations are facing the reality that the preferred engagement channel of their customers (and potential customers) is no longer fax, snail mail, web portals or phone—it’s mobile.
Static mobile apps—those enabling consumers to locate stores, check statuses and review account information—have paved the way for the next wave of mobile customer engagement apps for banking, insurance, healthcare and government. Organizations must significantly mobilize customerfacing processes to remain relevant.
As mobile adoption continues, deploying a platform that can support your customer base consistently, across all channels, is essential. And having the tools to create a mobile use case in weeks is a competitive advantage.
This paper will explore the value of a mobile engagement platform that meets customers where they are with comprehensive, real-time mobile capabilities.