Customers are demanding that banks interact with them differently— increasingly through mobile devices and with a seamless experience anytime, anywhere. Mobile provides the opportunity for banks to unite disparate products and services into a single consistent channel for customers. But most banks still have miles to go in terms of providing 1-click, 1-second transactions that engage and satisfy...
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In 2014, the total number of global mobile internet users is expected to surpass the total number of desktop internet users.1 Organisations are facing the reality that the preferred engagement channel of their customers (and potential customers) is no longer fax, snail mail, web portals or phone—it’s mobile.
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